This past July, Team Titleist hosted a VIP Fitting Experience for Team Titleist Members at our very own premium facility, the Titleist Performance Institute. Pulling into the TPI campus on a bright Thursday morning, our Team Titleist Members were immediately immersed in an atmosphere of innovation and precision. The manicured grounds, state-of-the-art facilities, and the quiet hum of progress set the stage for a day that was as much about discovery as it was about performance.

The experience began with personalized iron and wedge fittings, where every guest had the chance to test the all-new T-Series irons and fine-tune their specs under the guidance of our expert fitters. Members also underwent TPI assessments, gaining detailed insights into their swing mechanics and understanding how the right equipment can unlock their full potential.

Between fittings, members toured our club manufacturing process, witnessing first-hand the meticulous craftsmanship that goes into every Titleist club. From raw materials to the final polish, it was a behind-the-scenes look at the passion and innovation that define our brand.

Lunch brought another exclusive element: a conversation with Josh Talge, VP of Clubs Marketing and Marni Ines, Director of Product Development at Titleist who shared stories from the design room and walked members through the inspiration and engineering behind the new irons. The insights offered a rare glimpse into the thoughtfulness and performance-driven mindset that guide every Titleist creation.

The afternoon culminated on the TPI Par-3 Course, a private, guest only experience that allowed our event attendees to enjoy a fun round in one of golf’s most exclusive settings. We ended the night with Tacos on the patio, overlooking the sun setting over TPI. For those staying nearby, the following morning offered the perfect finish: a round at the recently renovated La Costa, blending premium golf with stunning scenery and a celebration of the day’s experience.